Forever Better ; No Compromise
History’s pioneer, propelling the futureSince being founded in 1899 Miele has followed its “Immer Besser” brand promise. This means: we will do all that we can to be “forever better” than our competitors and “forever better” than we already are. For our customers, this means the peace of mind of knowing that choosing Miele is a good decision – and probably the decision of a lifetime.
It began with two German’s shared dream, mutual visions and zealous pursuits towards a philosophy of “Immer Besser” or “forever better” that Carl Miele and Reinhard Zinkann founded Miele & Cie at the turn of the century in 1899. In their pursuit and obsession for uncompromising, quality, and improvements, they buildt the foundation of Miele, making a shared German dream come alive through the premium products they innovated and manufactured. They believe that “sucess can only be achieved in the long run if one is totally and utterly convinced of the quality of one’s product”. Well oven century later, with an annual turnover over Euro 2 billion, this reality is shared by more than 15.000 employees around the world.
An obsession of perfection
Immer besser means never to compromise on quality and to seek constant improvement. This is the core philosophy of Miele, applied to every aspect of company. Forever represents a duty and a challenge toward continuous innovation. The company philosophy is our recipe for success. It represents our innovations and contribution to improving quality of life.
For more than 100 years: it has been a proven adage that you can trust Miele and rely on our appliances. We are the only manufacturer in our branch of industry to test products such as our washing machines, tumble dryers, dishwashers and ovens to the equivalent of 20 years of use. Once a Miele, always a Miele: Miele customers around the world remain loyal to Miele and recommend Miele to others. Looking to the future, we promise not to entertain any compromises when it comes to quality and durability!
Miele stands for excellent results combined with the lowest possible energy consumption. This goes for the hygienic and gentle care of your laundry, your flooring and your crockery as well as when conjuring up exquisite culinary delights. The key to this is a wealth of innovative features available only from Miele. This is borne out by numerous first places in leading product tests conducted around the world.
Whether equipped with the classic rotary control, the discreet sensor or high-resolution touch display like your smart phone: operating a Miele is both easy and fun. Add to this a multitude of convenient and reliable automatic programmes and a great love of detail – success is guaranteed – on board both laundry and kitchen appliances. Make life easier for yourself with Miele…
Miele believes in clean lines and timeless elegance. Nowhere else will you find such a comparable range of built-in kitchen appliances, with consistency in design lines and colour options, to suit the most diverse of interior designs and kitchen furniture fronts. Great care is taken to coordinate appliance design across the range. Whatever the style of your kitchen: Miele is always a perfect match.
Miele customers enjoy preferential treatment: Thanks to our fast and efficient after-sales service operation which has been voted best in its branch of industry many times over. Even if you need personalised instructions on appliance use or professional cleaning of your appliances, Miele will gladly make a home visit. We will always be there for you. That’s a promise!
The Miele brand
In many countries Miele is the most aspirational brand in its field. In its German home market, Miele was even voted “best brand ever” across all product branches. And the ownership of products from such a brand reveals much about its users: Miele customers have high expectations for the performance, convenience, design and environmental friendliness of their domestic appliances. People who buy Miele are quality conscious and have style!